Would You Like To Create Online Courses?
How About Creating Word of Mouth Advertising That Boosts Your Professional Reputation and Drives Fans and Customers To Your Offerings?
CLARITY of PURPOSE + COMMUNICATION + TRANSFORMATION = Word of Mouth Advertising
The more clear you are with your Purpose, Communication, and Transformation (along with the help of a few tools), the greater your ability to reach and help people grow (while growing your own business)... Even in times of uncertainty.
Clarity of
Purpose
How clearly can you answer the question, "What Do You Do?" with something along the lines of “I help __[Demographic]__ struggling with __[Challenge]__ learn __[Skill(s)]__ so that they can __[Benefits]__.”
(Scroll down to the comments below to see others' answers to that question!)
Clarity of
Communication
How clearly can you communicate your Purpose...
At a dinner party?
On a podcast?
In it in a Tweet?
Bonus Points if you have a short, memorable URL to send people to.
Clarity of
Transformation
How clearly can you help your fans
and followers have breakthroughs in the areas they struggle with? Are you clear on how to help them when you can't be with them in-person? Do you have a paid online course people can send their friends to? How about a free resource and video?
If you're like me, clarity can be grounding. Clarity can help us find our focus. And clarity can do similar things for our fans and followers. Too many educators wait too long for their prospective clients to get clear about hiring them or not. And those hiring requests often comes as "last resort," acts of desperation, when situations have become dire, have become "life or death" for the relationship.
Add to that, the customers you SAVE FROM DOOM who can't describe to their friends what you did, how their relationships benefited from you, or what online courses and resources to send them to...
If fans and customers aren't clear, and you're not clear... If fans don't have a course or resource to send people to...
You have NO word of mouth leading back to YOUR BUSINESS.
If the success of your career & business MUST rely on you meeting people in-person, you running or appearing at LIVE events, or you hoping people will take it upon themselves to book a 15-to-75-min free coaching session with you to see if they want to buy your package (that is, if you even have a coaching package to begin with)...
That's a lot to bank on when times are uncertain and folks—ourselves included—might be strapped for cash and bandwidth.
If there's no course or program for folks to pay you for, there's no transformation for them to get when you aren't available. If you're not available for weeks on end, that is weeks on end that they and YOU go on struggling; them with their problems and you with paying your rent.
Answering the question, "What is it that you do?" with CLARITY is the first step towards creating
Word of Mouth Advertising and a powerful online course...
Check out the Facebook comments below to see what others are already getting out of this free online training.
Then share this video with a friend you think should have their own online course
(so they can get clarity and start creating online courses their fans and followers can rave about)!
Make sure to leave your comments, clarity & questions below...
Answer the "What Do You Do?" prompt with something along the lines of “I help __[Demographic]__ struggling with __[Challenge]__ learn __[Skill(s)]__ so that they can __[Benefits]__.” Feel free to add whatever else you're getting out of today's video or inside the course. Thank you in advance for being awesome!